Collection: Sonia Petroff

The Label Edition – Empowering Women Through Timeless Fashion
Based in Barcelona by fashion and luxury marketing experts Véronique Von Siebenthal and Laura Johansson, The Label Edition is a contemporary womenswear brand rooted in ethical, slow-fashion values. With a fully digital-first strategy, the brand showcases capsule collections designed to empower women with elegance that compliments, not overwhelms, the wearer’s essence.
Each garment is produced in limited runs using local craftsmanship, emphasizing quality, transparency, and proximity in manufacturing. The brand leverages dead-stock fabrics to minimize waste, driving a sustainable philosophy central to its identity. Their design approach is seasonless and dynamic, creating pieces that embrace timelessness, individuality, and ethical production.
The collections evoke a sense of “quiet rebellion” and effortless beauty, garments imbued with a refined simplicity that celebrates resilience and strength. Crafted with an honest aesthetic and sophisticated details, The Label Edition has rapidly gained international recognition among discerning women, influencers, and tastemakers.
Exclusively available at BY Marie, their collection offers refined wardrobe staples, ethical blazers, statement shirts, and elegant separates, that blend fashion-forward design with soulful craftsmanship. Elevate your wardrobe with thoughtfully created pieces designed to endure and inspire.