Some seasons dictate trends.
Others establish an atmosphere.
At BY MARIE, color is never conceived as a spectacular fashion effect. It complements a look, a material, a sense of travel. Marie Gas has always curated her selections like building a solar palette: natural, aged, almost lived-in hues.
Colors that evoke the Mediterranean, eternal holidays, warm sand, artisanal fabrics, and the late afternoon light.
This season, several shades run through the BY MARIE boutiques in Paris, Marseille, and Saint-Tropez.
Sand and ecru tones: the wardrobe foundation
This is probably the strongest signature of the BY MARIE universe.
Sand, ivory, ecru, or off-white replace strict black. They immediately bring something softer, brighter, effortlessly more sophisticated.
Worn as a total look, these tones create that very BY MARIE silhouette: fluid, sunny, never rigid.
A loose ecru silk shirt.
Wide stone-colored trousers.
A large natural raffia bag.
Everything seems simple, but perfectly right.
Spicy colors: terracotta, saffron, caramel
Marie Gas loves colors that have a natural warmth.
Those that recall the earth, artisanal pigments, hand-dyed fabrics.
Terracotta, cognac, caramel, or saffron run through the fluid dresses, leather sandals, and light knitwear selected at BY MARIE this season.
These are colors that age well.
They also tan well.
They immediately add depth to a minimalist silhouette.
Turquoise and coral accents
As often at BY MARIE, the palette remains natural... but never neutral.
This season, more vibrant touches awaken the silhouettes:
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faded turquoise
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lagoon blue
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sunny coral
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slightly faded dusty pink
Colors used in touches: an enameled jewel, a printed dress, an artisanal sandal, a scarf tied in the hair.
Never too much.
Always with this idea of effortless balance characteristic of Marie Gas.