R13

Strongly inspired by the history, traditions and rebellious soul of America, the R13 brand launched its first jeans collection in New York in 2009. The emblem of R13 is represented by the famous Gadsden flag on which appears a 13 rattlesnake as well as the slogan "don't tread on me" or "hands off", symbol of the rock 'n' roll spirit of the New York label, which celebrities such as Kate Moss or Rosie Huntington-Whiteley love. Mainly made in Italy, the fabrics come from Turkey and Japan. Skinny cuts, androgynous looks, unstructured shorts... R13 reinvents denim and stands out for its quest for authenticity that translates into naturally "cool" silhouettes.