Jane Gustavsson

Jane Charlotte Tobali is born in Stockholm to a model mother, Ann Gustavsson, and a French father of Moroccan origins. She has lived in Paris since the age of eight but remains very attached to Sweden where she regularly returns to recharge her batteries.

Having grown up in an artistic environment and attracted to fashion for a long time, she acquired fashion skills while working in Chanel for 15 years in Karl Lagerfeld's team.

Her thirst for freedom and her passion for creation, craftsmanship, vintage clothes and nature, led her to imagine her Jane Gustavsson brand, timeless, fluid, romantic and bohemian clothes that honor exceptional materials, know-how and details.

All her creations are made by hand, in small Indian factories, in cotton or in cotton veils, using ancestral techniques such as jamdani weaving or chikankari embroidery. They are made with materials of organic origin and according to practices respectful of the planet.