B Sides

B Sides

The B brand is a label founded in Brooklyn by two friends Claire Lampert and Stacy Daily. The duo wants to celebrate the beauty of the imperfection of pieces that have a story to tell. Strongly inspired by the 1970s and rock music, the brand is inspired by Cowboys in Colorado and offers unique pieces. The flattering and timeless cuts are enhanced with an original touch by washing, aged effects and overcrowded patchworks.

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Founded by the visionary duo, Claire Lampert and Stacy Daily, B Sides isn't just a brand; it's a philosophy. From their vibrant studio in Brooklyn, New York, these two friends set out to celebrate ""the beauty of imperfection"" – a profound belief that every crease, fade, and patch tells a unique story, transforming garments into cherished heirlooms. In a world of fast fashion, B Sides champions the enduring appeal of pieces that have a story to tell, making each item a wearable narrative.

The aesthetic of B Sides is as rich and layered as the stories embedded in their fabric. Drawing deep inspiration from the raw energy of 1970s rock music and the rugged, free spirit of Colorado cowboys, the brand masterfully fuses bohemian whimsy with an unyielding sensibility. This unique blend results in authentic women's fashion that feels both nostalgic and utterly modern.

B Sides denim and apparel are instantly recognizable for their signature touches:

- Innovative Washes: Each piece undergoes specialized washing techniques, creating vintage wash jeans and apparel that feel pre-loved and perfectly worn-in from the first moment they're worn.
- Masterfully Aged Effects: Deliberate distressing adds character, ensuring no two garments are exactly alike. This commitment to aged denim is what gives B Sides its unparalleled, lived-in luxury.
- Overcrowded Patchworks: Their distinctive, artfully arranged patchworks create visually striking, unique women's fashion that stands apart. These aren't just additions; they are integral to the garment's narrative, showcasing a commitment to intricate detail and artisanal craftsmanship.

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UNITED STATES OF AMERICA

This designer is available in our stores

PARIS (08), PARIS (02), SAINT-TROPEZ, MARSEILLE

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