The perfect denim: the piece that lives with you
A good pair of jeans is never just a pair of jeans. It's probably the most worn item in a wardrobe, the one you take everywhere, that you put on without thinking, that gets better with time.
At BY MARIE, the ideal denim is neither too trendy nor too conservative. A slightly loose straight cut. A soft fabric. A worn but precise wash. The kind of piece that works just as well with a white tank top as it does with a precious jacket or layered jewelry. Because truly beautiful denim doesn't try to draw attention to itself. It adds style to everything else.
Four brands embody this vision in the BY MARIE selection. B Sides, founded in New York by Claire Lampert and Stacy Daily, was born from an obsession with perfectly imperfect vintage denim, jeans that look like finds, and that tell a story even before they are worn. R13, on the other hand, works with exceptional Italian and Japanese fabrics, with a rock sensibility rooted in American traditions. Blazé Milano reinterprets denim through the lens of tailoring: precise cuts, a sartorial look, jeans that are worn like dress pants. And Ulla Johnson, from Los Angeles, brings softness, relaxed, hand-sewn silhouettes that have something natural and timeless about them.
The fluid silk or cashmere piece: silent luxury
A washed silk shirt. Palazzo pants. A large cashmere sweater worn next to the skin.
At BY MARIE, materials matter as much as cuts. Perhaps even more so. Marie Gas has always championed clothes that you feel even before you look at them: fabrics that move well, age well, and drape naturally.
True luxury is not ostentation. It is the absolute comfort of a perfectly cut piece.
This is also why the BY MARIE Collection exists all year round. Designed outside the rhythm of artificial seasons and ephemeral trends, it brings together timeless essentials designed by Marie Gas herself: cashmeres in delicate colors, generous cuts that dress without constraining. Pieces that you keep, that you bring out again, that you offer as gifts. The collection can be found in all BY MARIE boutiques: Paris, Marseille, Saint-Tropez and on bymarie.com.
Everyday jewelry
For Marie Gas, jewelry is never an "extra." It is part of the outfit. A golden cuff. Layered necklaces. A pendant brought back from a trip. A ring that is never taken off.
The legacy of Gas Bijoux naturally runs through the entire BY MARIE universe: the idea that an accessory can transform an entire silhouette without ever overloading it. These are not ceremonial jewels. These are jewels for life.
Four brands embody this spirit in the BY MARIE selection. Ivarene, founded in Paris by Elisa Battistini, suspends natural stones on a silky cord: garnet, citrine, amazonite with a lightness that makes them seem to float on the skin. Dorette, created by Catherine Lévy, mixes raw diamonds, glass beads and shimmering stones, following her own intuitions: pieces between talismans and family jewels, unique, never uniform. Céline Daoust works with 14-carat gold and stones chosen during her travels between Jaipur, Paris and Brussels , tourmalines, gray diamonds whose beauty she loves to reveal through their very imperfections. And Talkative, a Japanese house founded in 2008, offers fine jewelry with a clean graphic design, designed for women who are looking for contemporary jewelry to wear every day, without ever taking it off.
Pieces that acquire a personal patina over time and almost become worn memories.