Fisch: the swimsuit that becomes a fashion piece

Fisch has established itself as one of the most coveted swimwear brands of the moment ,the one that fashion editors and style-savvy women were the first to embrace. The brand creates swimsuits with sculptural cuts and rich colors, with an attention to detail that elevates each piece to the status of a fashion statement. Worn with a skirt or beach pants, Fisch swimsuits transition effortlessly from the pool to lunch. At BY Marie, we love them for this rare versatility and for the way they flatter the body with elegance.

Blazé Milano: the swimwear tailor

Blazé Milano, known and loved by our customers for its iconic blazers, brings the same architectural precision that defines the entire brand to swimwear. Structured cuts, luxurious fabrics, and a vision of the female form that blends strength and femininity. A Blazé Milano swimsuit is a statement: that of a woman who doesn’t need to follow trends to make a statement in swimwear. It’s the antithesis of flashy swimwear and that’s precisely why it stands the test of time.

Reina Olga: color as a way of life

Reina Olga was born in Spain, and it shows in its saturated colors, sensual prints, and cuts that celebrate the body without inhibition. The Barcelona-based brand has developed an instantly recognizable swimwear universe, somewhere between the retro glamour of the 1970s and a very confident modernity. Her swimsuits tie-front bikinis, one-pieces with daring cutouts, and coordinated sets are the pieces that make for vacation photos you’ll cherish for years to come. At BY Marie, Reina Olga meets a simple need: the woman who wants to have fun with her swimsuit and wear something you don’t see everywhere.

Bond-Eye: Australian luxury by the water

Founded in Sydney, Bond-Eye embodies the Australian approach to swimwear combining a laid-back attitude, high-quality materials, and a sure sense of proportion. The brand offers sustainable and responsible swimwear, crafted from recycled fabrics without ever compromising on elegance or fit. Bond-Eye’s designs play with subtle asymmetries, strategically placed cutouts, and hues ranging from nude to deep cobalt. It’s the swimsuit for the forward-thinking woman who wants a beautiful, ethical piece she can wear for ten years.

Alexandra Golovanoff: the swimsuit as a wardrobe staple

Alexandra Golovanoff, a Parisian icon and creator of a timeless women’s wardrobe, brings the same spirit to her swimwear line as she does to her cult pieces: timelessness, uncompromising quality, and that Parisian flair for making everything look effortlessly elegant.Her swimsuits and cover-ups share the same DNA as her iconic T-shirts ,pieces you don’t show off, but that you recognize. No logos, no flashiness: just a perfect cut, impeccable fabric, and that understated elegance that says it all.

For the woman who wants her swimsuit to reflect her style, not a fleeting trend.

Alemais: Australia comes to the Riviera

Alemais has taken the fashion world by storm with its unique botanical prints and vibrant tropical color palette. Its swimwear line translates these graphic designs into swimsuits and sets that seem to come from an uncharted island somewhere between the Pacific and the Mediterranean. Alemais beach dresses worn over swimsuits create one of the most cohesive and joyful looks in the BY Marie selection this summer. In Saint-Tropez, the light does the rest.

Avenue Swimclub: haute couture crochet

Avenue Swimclub is one of the most precious discoveries in our swimwear section. The brand was born under the Turkish sun, led by Sonay Özkan and the women of her family artisans whose crochet expertise has been passed down through generations. Each piece is conceived in Paris, designed one by one, then crafted entirely by hand in Turkey using traditional ancestral techniques.

Seventies-inspired designs blend Gypsy and Eastern traditions, resulting in a crochet swimsuit crafted with the precision of a master artisan. The creation of each model takes several days, and the slight variations from one piece to the next make them unique in the literal sense.

Tooshie: the ideal cut

The story of Tooshie began with a frustration shared by many women: the inability to find the perfect swimsuit. Natascha Sayn Wittgenstein and Andrea Fullenbach founded the brand in 2007 after deciding to create the styles they had been searching for in vain. Every Tooshie swimsuit is handmade in Italy and personally tested by the two designers—a artisanal process that guarantees a rare precision in fit. The Tooshie universe blends contemporary retro with timeless glamour, resulting in pieces that flatter all body types and transcend seasons without ever going out of style. Available in our BY Marie boutiques in Paris, Saint-Tropez, and Marseille, it is one of the most popular choices among our clientele.

Re.Sea: conscious swimwear

Re.Sea is the brand that proves that environmental commitment and desirability are not incompatible. The brand creates swimsuits from recycled materials, notably plastic recovered from the oceans, without ever sacrificing elegance or the modernity of its cuts. Its silhouettes are refined, its colors carefully chosen, and each piece tells a story that goes far beyond a simple swimsuit.

BY Marie's swimwear philosophy

At BY Marie, a swimsuit is never an afterthought. It's a piece chosen with the same care as an evening gown or a winter coat. Because a beautiful swimsuit changes summer, it changes how you feel on the beach, by a pool, on a boat. And a beautiful swimsuit, contrary to popular belief, lasts for years when it's well made.

Find this entire selection of trendy swimsuits for summer 2026 in our BY Marie boutiques in Paris, Saint-Tropez, and Marseille, or on bymarie.com with advice from our team to find the cut and brand that best suit you.