There are boutiques you visit. And there are boutiques you return to. At BY Marie, the difference lies in something hard to name: an atmosphere, a coherence, a way of presenting things that makes you want to stay, to touch, to discover. Since 1999, Marie Gas has built this universe, boutique by boutique, city by city, adapting each space to its environment without ever betraying the spirit of the house.
Here is the guide to BY Marie addresses and what you can find there.
Paris — The historic address, Etinne Marcel & Avenue George V
This is where it all began. BY Marie's Parisian boutiques, one in rue Etienne Marcel and the second on Avenue George V in the 8th arrondissement, are the heart of the house. An elegant and vibrant space that blends fashion, jewelry, and perfumes in a carefully curated French concept store atmosphere that is sophisticated without being intimidating, ambitious without being cold.
It is in Paris that the selection is the widest: women's ready-to-wear from BY Marie designers, fine jewelry from houses such as Lito, Marie Lichtenberg, Talkative, Céline D'Aoust, or Violette Joaillerie, and of course the BY Marie Cashmere Collection, Marie Gas's own line. The Parisian boutique regularly hosts pop-ups and meetings with designers , an opportunity to put a face to a brand and a story to a piece.
An olfactory note: as in all our boutiques, the air is scented with Coqui Coqui's Fleur de Naranjo: our signature, also present in each of our packages.
BY Marie Paris: 8 avenue George V, 75008 Paris
Marseille — The South in all its splendor
BY Marie's Marseille boutique is an address that insiders share like a well-kept secret. Located in one of France's most creative and vibrant cities, it reflects the energy of the South while maintaining the house's high standards.
In Marseille, the selection has something more radiant, more free pieces that can be worn barefoot or with heels, that transition effortlessly from the terrace to dinner. The designers who find a special place here are those who share this Mediterranean lightness: Forte Forte, Céline D'Aoust jewelry, and of course Centrale Perfumería Formentera fragrances, whose scents inspired by Balearic beaches resonate perfectly with the spirit of Marseille.
The boutique is also the pickup point for our Click & Collect service for customers in the South of France and a privileged point of contact with our team of local personal shoppers.
BY Marie Marseille: find the address on bymarie.com
Saint-Tropez — Luxury in vacation mode
Saint-Tropez is a parenthesis. A moment when rules relax, where luxury means shorts and sandals, where you buy a piece because it caught your eye on the street. BY Marie fits perfectly here.
The Saint-Tropez boutique is smaller, more curated: a focused selection of the most summery and desirable pieces of the season. You'll find the vacation pieces that make BY Marie famous: flowing dresses, kimonos, jewelry that sparkles in the sun, perfumes that smell of orange blossoms and the Mediterranean. It's also the ideal place to discover the limited editions and exclusive collaborations that BY Marie offers every summer.
An address not to be missed if you visit the peninsula between June and September.
BY Marie Saint-Tropez: find the address on bymarie.com
The e-boutique — BY Marie worldwide
For those who cannot travel or who live in Tokyo, New York, or Sydney: the BY Marie e-boutique offers exactly the same selection experience as the physical boutiques. The same editorial standards, the same curation, the same attention to detail.
Orders are shipped via DHL Express worldwide, free for purchases over €300. And each package carries the house's olfactory signature: scented with Coqui Coqui's Fleur de Naranjo, carefully wrapped, designed so that opening it is an experience in itself.
For customers who desire personalized assistance, our Personal Shopper service is available remotely: via email, phone, or WhatsApp. A way to benefit from BY Marie's eye from anywhere.
FAQ
Does BY Marie have a boutique only in Paris?
No. BY Marie is present in Paris (avenue George V and rue Etienne Marcel), Marseille, and Saint-Tropez. The brand also has an e-shop that ships worldwide.
Can you visit BY Marie boutiques without an appointment?
Yes, all BY Marie boutiques are open to the public during the hours displayed on the website. For a Personal Shopper session, it is advisable to make an appointment in advance.
Is Click & Collect available in all boutiques? Yes, the Click & Collect service is available in all BY Marie boutiques. Order on the e-boutique and choose in-store pickup at checkout.
Is the selection identical in all boutiques?
No. Each BY Marie boutique has a selection adapted to its environment and local clientele. Some pieces or brands may be available at only one location—all the more reason to visit each of them.