The big trend for 2026: the bag as a central piece
If we had to summarize the spirit of bags in 2026 in one idea, it would be this: the bag has once again become a decision. Not a reflex, not an automatic act, but a real aesthetic decision that says something about the person carrying it. Structured shapes, artisanal weaving, untreated natural materials are making a strong comeback, and, on the opposite end, XXL fabric clutches that are now on par with handbags. Summer 2026, in particular, establishes the basket as a luxury item in its own right, no longer just a utilitarian beach accessory, but a meticulously crafted, signed, and sought-after piece.
Wandler: color as a signature
Elza Wandler launched her eponymous brand at the end of 2017, built from scratch in just a few weeks with one conviction: there was a lack of bags combining clean architectural shapes and truly intelligent colors. Clear in its function and form, Wandler displays a distinctive aesthetic: elegant, with unexpected dimensions, and a dynamic use of color. Hues that the Dutch designer develops herself, never flat, always subtle , a blue mixed with gray, a pink tinged with ocher.
At Wandler, it's the woman who carries the bag, never the other way around. This is precisely why BY Marie chose it.
Lutz Morris: the bag as a responsible gesture
Founded by Tina Lutz after twenty-four years in New York, Lutz Morris was born from a return to her roots and a conviction: German leather craftsmen deserved to be preserved. Each piece is made in Germany, with tanning certified gold by the Leather Working Group.
The raffia collection is the most summery expression of this universe: each bag is hand-crocheted by a collective of artisans in Madagascar, then finalized in Germany with caramel calfskin and 24-carat gold-plated stainless steel hardware. Two savoir-faire, two continents, one unique piece.
Lutz Morris is a brand for those who don't want everything but want a few chosen pieces, made conscientiously and with intention. At BY Marie, we share exactly this conviction.
Gustoko: the bag as a meeting of two worlds
Originally from the Philippines and now based in Portugal, Paula Figuera founded Gustoko in 2012 , a brand nurtured by two cultures, two sensibilities, two ways of seeing beauty. She designs her pieces in Lisbon, inspired by 14th century azulejos and her walks on the beach, then has them handmade by artisan communities in the Philippines.Noble natural fibers like buntal and abaca, woven using ancestral techniques , each Gustoko bag is produced in limited series, for a woman who chooses her accessories as she chooses her travels: with curiosity and intention.
At BY Marie, we choose them for their sculptural, timeless, unmistakable character.
Serpui: the Brazilian party in raffia
Born and raised in Brazil, Serpui grew up surrounded by precious Brazilian stones, exotic flowers, and straw bags from local markets , a childhood that has never truly left her collections.Her bags combine natural materials: straw, raffia, rattan with handmade embroidery and precious embellishments like mother-of-pearl or crystals. The result: festive, sensual pieces that transform any outfit into a declaration of good mood.
At BY Marie, a Serpui bag filled with beach towels remains a beautiful bag, and that's all we ask of it.
Gas Bijoux: the Mediterranean artisanal clutch
Gas Bijoux is not just a jewelry brand; it's a house of artisanal creations that extends to clutches and minaudières. Handmade in the brand's workshops, adorned with the motifs that characterize the Gas Bijoux universe: fringes, beads, golden embroidery , these pieces are halfway between jewelry and accessory. They are worn in the evening, with a simple dress, so that all attention focuses on them. In Saint-Tropez, a Gas Bijoux clutch has the effect of a talisman.
Heimat Atlantica: the art of the sophisticated tote bag
Heimat Atlantica totes and carryalls embody a subtle balance between craftsmanship and contemporary elegance. Inspired by traditional Southern European know-how, they are designed as true style pieces, where every detail counts.
Both structured and generous, they stand out for their refined materials, meticulous finishes, and interplay of textures that give them a unique identity. More than just everyday bags, they bring a singular touch to an outfit, with an aesthetic that is both radiant and refined.
Designed to be functional without ever being ordinary, Heimat Atlantica totes are part of a vision of useful beauty, where the object accompanies life while asserting a strong personality.
Bag trends to watch in 2026
Beyond brands, several major trends are shaping the bag market in 2026. The artisanal basket in rattan, raffia, wicker, bamboo has firmly established itself in luxury and no longer resembles a low-end holiday accessory. The XXL clutch, carried under the arm like a book, replaces the classic handbag for evenings. Finally, the soft leather tote bag is asserting itself as the sustainable alternative to fast fashion bags , an investment that makes sense on all levels.
Find this entire selection of trendy 2026 bags in our BY Marie boutiques in Paris, Saint-Tropez, and Marseille, or on bymarie.com/collections/sacs and bymarie.com/collections/paniers-et-sacs-de-plage.