For 25 years, BY Marie has had a knack for spotting talent before anyone else. Designers met while traveling, discovered in a small boutique on the other side of the world, or whispered about during Fashion Week. Here is our selection of the 10 names you absolutely need to know in 2026: brands that we wear, that we sell, and in which we deeply believe.
Françoise: Paris
Founded by designer Johanna Senyk, Françoise embodies the elegance and independence of great French women: Françoise Sagan, Françoise Hardy, Françoise Fabian. Upcycled pieces, made in France, that exude Parisian freedom and assumed femininity. A clean silhouette, a couture touch, an ecological conviction, and a BY Marie exclusivity that is no coincidence.
Sébline: Paris
Charles Sébline honed his eye under Yves Saint Laurent before launching his eponymous brand. The result? A discreet and timeless elegance, inspired by masculine wardrobes reinterpreted for women. At the heart of his collections, the shirt becomes an essential piece: precise in its cut, fluid in its wear, perfect in its details. A restrained luxury, for those who know that true chic never screams.
Jane Gustavsson: Stockholm
Jane Gustavsson is one of those designers whose sensitivity is immediately recognizable. Chikankaari embroideries inherited from Indian craftsmanship, hand-crocheted tops, ethereal blouses that blend cultures and seasons with obvious grace. A slow, precious, and nomadic fashion, which naturally fits into the BY Marie vision: rare pieces, chosen to last.
Suzie Kondi: New York
Suzi Kondi reinvented the luxury tracksuit. In velvet, terry cloth, cashmere: her separates can be worn together or separately, from morning to night, from the patio to the plane. It's an effortless approach to dressing, but never without style, worn by a woman who knows exactly what she wants. Casual luxury at its best.
Marfa Stance: Marfa, Texas
Georgia Dant founded Marfa Stance in 2019 after years at Burberry and Rag & Bone. Inspired by the minimalism of artist Donald Judd during a trip to Marfa, Texas, she imagined a reversible and modular garment: quilted coats and jackets made in Italy from surplus fabrics from luxury houses, infinitely customizable with detachable accessories. Buy less, but better. Wear longer, but with more pleasure. A manifesto as much as a collection.
Leret Leret: New York, 2019
Born in Paris and raised in Venezuela, siblings Andrea and Edouard Leret grew up "borrowing" their parents' cashmere sweaters. From this childhood came a conviction: what if cashmere could be fun? Founded in 2019, Leret Leret offers pure cashmere sweaters, handmade in Mongolia, adorned with graphic patterns and vibrant colors that have seduced Charlotte Gainsbourg, Nicola Peltz, and many others. Luxury with character, and a lot of joy.
Wandler: Amsterdam, 2017
Elza Wandler launched her brand in 2017 with a single bag: the Hortensia, and a very clear vision of what she wanted to create. Since then, Wandler has established itself as a benchmark in the world of luxury accessories: sculptural bags, colorful shoes, silhouettes that have that irresistible something. What we love about Wandler? The jewelry doesn't wear the woman, the woman wears the jewelry. And that changes everything.
High Sport: Los Angeles, 2021
Founded in 2021 by Alissa Zachary, formerly of The Row and KHAITE, High Sport redefines luxury sportswear with rare precision. Her kick-flare pants in technical stretch knit have become cult favorites in just a few seasons—pieces that effortlessly transition from yoga to dinner, from meetings to weekends. Timeless shapes, unexpected colors, and the promise of comfort that never sacrifices style.
Guest in Residence: New York, 2022
Founded by Gigi Hadid, Guest in Residence is much more than a celebrity brand , it's a sincere project, matured over three years, centered on a single conviction: cashmere should be accessible, beautiful, and made to last. Unisex sweaters, cardigans, and hoodies in luxurious materials, designed to be worn by everyone, at any age, and passed down from generation to generation. Premium basics with a true soul.
Helle Damkjaer: Copenhagen / Paris
A Danish designer based in Paris for many years, Helle Damkjaer is one of the most discreet and fascinating figures in contemporary design. A collaborator of Georg Jensen, Guerlain, and Emilio Pucci, she creates sensual and organic silver jewelry: pure, almost meditative forms, inspired by nature and the human body. Her pieces have that rare quality: they bring calm. Timeless beauty, available exclusively at BY Marie.
These ten designers can be discovered and shopped at BY Marie: in-store and on our e-shop. Because spotting tomorrow's talents has been our business for 25 years.