To observe a BY MARIE boutique for a day is to witness a certain idea of contemporary style unfold. Not aggressive or showy fashion. Rather, an instinctive way of dressing: mixing rare pieces, living materials, and easy silhouettes with an elegance that seems never to have been calculated.
Here's what we're seeing most in our boutiques right now
Ultra-fluid bohemian dresses
This is the piece that's making a comeback everywhere. Long printed dresses, light silks, ample volumes, airy sleeves: today's most stylish women are looking for clothes that move well and live with the body.
The 2026 version of the BY MARIE dress is never too romantic. It remains free, radiant, a little bit nomadic. Worn with flat artisanal sandals and layered jewelry, it's enough to create an entire silhouette.
Four brands perfectly embody this spirit in our selection. Alémais, founded in Sydney in 2020 by Lesleigh Jermanus, offers dresses made from natural fibers: hemp, ramie, linen, adorned with hand-painted prints, with a retro sensibility and a soul deeply oriented towards craftsmanship and sustainability. Forte Forte, created in Vicenza in 2002 by Giada and Paolo Forte, has always championed clothes that you feel before you see them: noble fabrics, fluid cuts, hand-worked details in small Italian workshops. This is relaxed elegance at its most sensual. Alix of Bohemia, founded in New York, creates pieces of rare artisanal romanticism; each garment is conceived as a collector's item, blending intricate embroidery with contemporary silhouettes. And Monoki, conceived in 2016 by Parisian Diane Goldstein from her two passions: Tarot and fashion, offers kimonos entirely hand-embroidered, blessed by a shaman in Big Sur, in a wardrobe that is at once precious, mystical, and joyful.
Layered jewelry
Jewelry is once again being worn every day, and especially together. Layered necklaces. Golden cuffs. Antique medallions. Rings worn without perfect symmetry. The idea is not fixed sophistication, but a personal mix built over time.
The influence of Gas Bijoux remains very present in this way of styling a silhouette: jewelry as a natural extension of clothing.
Three BY MARIE designers embody this movement with particular intensity. Selim Mouzannar, French-Lebanese, creates jewelry of rare intensity from Beirut: hand-cut stones, freely worked gold, stackable rings, and colorful stone necklaces that connoisseurs worldwide clamor for. At BY MARIE, we are fortunate to wear them like works of art that we live on our skin. Marie Lichtenberg, for her part, has established a universe of lockets, charms, and chains that you never take off, built to last and to be passed down. Finally, Joelle Kharrat, a Lebanese designer, offers her Totems exclusively at BY MARIE: sculpted pendants in 18-karat gold, composed of modular elements around the four elements: ebony wood, solid gold, mother-of-pearl, precious stones. Each Totem is composed according to who you are. A piece that you build as much as you wear it.
Masculine jackets and fluid trousers
The current look plays on contrast. Very feminine pieces mixed with more masculine volumes: large oversized jackets, palazzo pants, wide shirts open over a swimsuit, straight slightly loose denim.
The result is less "dressed up" than before, but infinitely more desirable. Comfort becomes a form of luxury.
Two brands embody this tension with precision. Blazé Milano masters the art of the women's sartorial jacket better than anyone: precise cuts inspired by men's tailoring, unexpected denim washes, a lightness that belongs only to the Italian house. The Blazé jacket has become a wardrobe staple, just like the perfect pair of jeans – you have one, and you always wear it again. Harris Wharf London, founded in 2009 by siblings Aldo and Giulia Acchiardi, brings structure: blazers and coats in virgin wool made in the family factory in Turin, with raw edges and clean lines that withstand all seasons. Pieces that you wear for ten years.
Artisanal and textured materials
Crochet. Cotton gauze. Soft leather. Braided raffia. Hand-dyed tie-dye. BY MARIE customers are increasingly looking for pieces that bear the trace of artisanal craftsmanship. Clothes that feel made by someone, somewhere, and not anonymously produced.
Because today, true chic is no longer cold perfection. It's personality. Material. The story behind the piece.
Three BY MARIE designers embody this conviction with particular strength. Monoki returns here for what it represents in the world of materials: each kimono hand-embroidered on precious silks and cottons is a unique object, bearing as much of the designer's energy as the craftsman's expertise who made it. Jane Gustavsson, founded by Charlotte Tobali after fifteen years spent on Karl Lagerfeld's team at Chanel, creates garments in cotton voile and organic cotton made in small Indian workshops using ancestral techniques: jamdani weaving, chikankari embroidery. Fluid, romantic, timeless pieces that ignore the seasons and exist outside of time. And Bode, founded in New York in 2016 by Emily Bode Aujla, has imposed a radical vision: each garment is constructed from antique fabrics sourced from around the world, re-activated through patchwork, quilting, and appliqué techniques. A Bode garment is unlike anything else. It tells a story that predates it and that you continue.